Remember the age-old question, "If a tree falls in the woods but no one is there to hear it, does it make a sound"? You could ask a similar question about advertising. If you display advertisements on ...

When a meat company and a grocery store pool their advertising dollars for an ad that features the benefits of both companies, they are employing the advertising strategy known as vertical cooperative ...

(Ad) The average age of a house in the United States is now reaching 46 years, which means that most homes need some repair and improvement. Because of the COVID-19 pandemic, people are now more aware ...

Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

If you still haven’t jumped on the Tumblr bandwagon, now is the time to get moving on that. After all, according to QuickSprout, Tumblr’s traffic is growing at a rate of 74% a year. And, along with ...

From Fritz Lang’s 1927 sci-fi epic Metropolis, to more recent incarnations in films like The Terminator and The Matrix, science fiction has always been fascinated by artificial intelligence (AI). But ...

In light of BlackBerry’s recent decision to focus its advertising efforts on women, let’s take a look at how three tech giants (BlackBerry, Apple, and Microsoft) are targeting the female demographic.