Roman Vrublivskyi, CEO of Attekmi, explores this year’s top ad tech trends, from first-party data to supply path optimisation. He expands on why first-party data is becoming the backbone of modern ad ...

Digital Turbine delivers robust performance metrics across On Device Solutions and App Growth Platform, thanks to the growth flywheel across app distribution and ad monetization. They also benefit ...

Unity’s AI-led ad-tech and game dev growth boosts ROAS and revenue, supports strong guidance, and keeps valuation attractive.

We cover the latest event held by AdTech Connect, an industry initiative created with the goal of informing and creating opportunities for the next generation of ad tech professionals. With five ...

2025 saw the ad tech sector mature as we grow into the era of the premium open internet, where consumers are most leaned in and engaged. Across the industry, brands and agencies are embracing tools ...

Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger role in deal curation and, eventually, full campaign ...

Spread the loveIn a world where economic uncertainties loom large, the ad market’s dynamism tells a different story, particularly in the realm of Big Tech. The Big Tech ad market analysis for the ...

As the digital advertising industry enters a new phase of maturity, so does its relationship with data. Going into 2026, marketers’ long-standing obsession with scale is giving way to something more ...